by Remember Vine? The short-form video-sharing service owned by Twitter that was shut down a few years ago in the year 2017. Then Elon Musk, the present CEO of Twitter (now called X) has recently hinted that he might bring back the service. In a recent poll published by X. The wacky billionaire asked his 180 million followers if they would like the old service to return. When this article was published the overwhelming majority (70 percent) was a yes vote suggesting that they wanted Vine to be restored.
Bring Vine back Vine
It’s still too early to determine if Musk is really serious about his plans to revive Vine. This is due to the fact that it’s not an the first occasion that Musk is asking the exact same thing about X. About two years ago in the month of October 2022 Musk requested his fans to decide if they would like to restore the service. Similar to today, 70% of participants voted for”yes. The post also was greeted with a response from the well-known YouTuber Mr. Beast. For some, it is the final time when we were told about the possibility of a revival of Vine and the Beast. Until the present day, which is.
A short background of Vine
Short-form video platforms such as TikTok or Instagram Reels may all be popular. But before the advent and eventually the dominance of these services one app. That can be described as the pioneer in the field was Vine. Vine was a hugely popular short video-sharing platform which began its existence in the year 2012. In the first few months after its debut it gained massive popularity. Which led to the eventual acquisition by Twitter who acquired it for $30 million.
Twitter operated Vine as separate feature for five years (from 2012 until the year 2017) up to the point. That Twitter opted to end the service due to an absence of monetization options. Additionally, the an improve in competition from Instagram and Snapchat. That had since in the past also launched features inspired by Vine made for a competitive environment.
In retrospect it appears that Twitter’s decision to shut down Vine might be premature. Considering the huge popularity that platforms like Instagram Reels and TikTok have today. In addition, given that the platform was the original pioneer in this segment. It was a good chance of a chance Vine could have been the name the apps would eventually become.
Does it seem too late to allow Vine to return?
There is no doubt it that Vine was the first to introduce the short-form video format. Vine was a key factor in its popularity. However, its seven-year absence from space could be too much of a challenge to conquer. Over the past seven years, since Vine closed and the competition only grew as some apps have risen to be true giants.
In the year 2024 TikTok was among the highest downloaded applications across the U.S. Which alone is home to more than 150 million active users. The same way, Instagram Reels has also increased in popularity and receives large numbers of viewers from countries. Such as India which is which is where TikTok was banned in the year 2020. In order to not be left behind it seems that Google began to join the short-form sharing trend with the introduction of YouTube Shorts.
With the high levels of saturation within the short-form space it will be interesting to see if the resurrected Vine app can make an impact of significant size. If Vine is indeed to return in 2024, its future success could depend on how Elon Musk promotes the platform and the quality of an app it is in comparison to what’s currently available to consumers.
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Q&A
Will Elon Musk bring back vines?
Elon Musk, the king of Twitter (which is now referred to as “X” now), just dropped an indication that Vine could be returning. He posted an open poll for his 180 million users on X to find out whether they’d like to see Vine back on the scene. What did they get? 77% of the respondents said no, signalling the desire to see it return.
Who purchased Vine?
When was Vine banned?
If you’re wondering when did Vine end? The platform was officially declared dead at its final day in the year 2017. But the problems Vine was facing began before the year ended.
Does Elon own Vine?
Twitter purchased Vine in 2012
